Sunday, May 27, 2012

Fashion guru Eilidh MacAskill says Scotland is home to some of the hottest fashion talent

SHE has been in the front row for some of the most stunning catwalk shows ever staged.
But style queen Eilidh MacAskill admits Jean Paul Gaultier’s show for Hermès in Paris – complete with
chandeliers, white stallions and, of course, impeccably dressed riders – was something else.

She said: “I have been to some amazing parties and some amazing fashion shows but that was really outstanding.”
As UK editor of fashion magazine InStyle Eilidh gets to witness the spectacular shows staged by the world’s biggest fashion houses and red carpet events.
She even gets to party with top designers, such as Christian Louboutin and Roberto Cavalli.
She said: “You go to the Chanel show and there is Florence Welch singing or Bjork and you think, ‘I am so lucky.’
“The Golden Globes were fantastic and the Baftas are always wonderful.
“I love my job and I get to see incredible events and meet some fascinating people.”
Eilidh, from Glenrothes, is one of an exclusive band of journalists who can make or break a trend or a designer in one issue.
Leading the UK edition of InStyle, whose website boasts seven million hits a month, gives her clout and access to some of the hottest fashion talent across the world.
Not bad for a girl who once dreamed of being a mathematician.
She said: “That’s what I was pursuing as I was growing up.
“But I always wrote so maybe in my wildest dreams I thought I might write a book but I didn’t for one second think this would be my career.”
And it has been quite a phenomenal career to date including a spell in Scottish newspapers and a stint in New York where she was deputy managing editor of InStyle and so impressed bosses that they offered her the UK mag.
London-based Eilidh, 41, is heading back to her homeland next month for the Scottish Fashion Awards, which she helps judge.
eilidh macaskill Image 4
And she believes Caledonian talent is punching well above its weight on the catwalks.
She said: “Scotland is no slouch when it comes to fashion and I think this year’s Scottish Fashion Awards will be amazing.
“I might be based in London, but some of the hottest talent in the fashion world right now is Scottish – the likes of Christopher Kane and Jonathan Saunders. There are a lot of Scots in London and they are doing a lot of good work. We travel well.”
Both Kane and Saunders have been shortlisted for Best Designer at the awards, which take place on June 11 at the Clyde Auditorium in Glasgow.
They will battle it out with Holly Fulton, Louise Gray, April Crichton for Sonia Rykiel and Gianni Colarossi for Duchamp in the hotly contested designer category.
The shortlist for Scots Model of the Year includes Tali Lennox, the daughter of singer Annie Lennox, Tara Nowy, Amanda Hendrick, Louis Galloway and Chloe Campbell.
 Prada Saffiano Lux calfskin tote bag black GM BN1802

Prada Saffiano Lux calfskin tote bag black GM BN1802

Other categories include Retailer of the Year, Graduate of the year and the New Face of 2012 award.
There will also be special awards for the Scottish Fashion Innovator and Scottish Fashion Ambassador.
And one person will be inducted into the Scottish Fashion Hall of Fame.
The event hosted by Über-trendy Alexa Chung always attracts fashion-conscious celebs, such as Lulu, and fashionistas from all over the world.
This year, for the first time, the public will be able to attend the awards part of the evening before 500 invited guests depart for a gala dinner and VIP after-party.
Organiser Tessa Hartmann said: “It’s a big step for us to move to the impressive venue that is The Clyde Auditorium.
“But year on year we receive so many requests from young fashionistas all desperate to attend this global event.
“Now, for the first time, the whole of Scotland will be able to witness the wealth of creative talent we have here.
“There will be supermodels, fashion personalities and the chance to revel in our wonderful heritage, along with a fabulous night of top entertainment from pop stars, catwalk shows and, of course, the exclusive Swarovski runway.

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