The second most valuable fashion brand was, perhaps surprisingly, not a luxury fashion house but a high street label. H&M came in 23rd place overall, with an estimated worth of $16.5 million (£10.2 million). This was closely followed by Zara in third place - ranking 37th at $9.5 million (£5.9 million) - Gucci in fourth, worth $9.4 million (£5.8 million) and Hermès in fifth, with a value of $6.1 million (£3.8 million). British brand Burberry was ranked sixth.
"Burberry is so proud to be one of Interbrand's Best Global Brands again this year. Being a great brand is at the heart of everything we do," said Angela Ahrendts, Burberry ceo. "It is such an honour to feature alongside the other great global brands in today's report."
LOUIS VUITTON is the Best All-around Cast in the appearance sector, according to a contempo study. The French cast exhausted off antagonism from Gucci, Burberry and Prada in a address which ranks common companies in agreement of their estimated absolute anniversary value.
While top of the appearance sector, Vuitton ranked 17th all-embracing with a amount of $23.5 actor (ВЈ14.5 million), abaft the cast of Apple, Google and Mercedes-Benz. Coco-Cola was appear as the Best Cast in the world, estimated to be account $77.8 actor (ВЈ48 million).
The additional a lot of admired appearance cast was, conceivably surprisingly, not a affluence appearance abode but a top artery label. H&M came in 23rd abode overall, with an estimated account of $16.5 actor (ВЈ10.2 million). This was carefully followed by Zara in third abode - baronial 37th at $9.5 actor (ВЈ5.9 million) - Gucci in fourth, account $9.4 actor (ВЈ5.8 million) and HermГЁs in fifth, with a amount of $6.1 actor (ВЈ3.8 million). British cast Burberry was ranked sixth.
"Burberry is so appreciative to be one of Interbrand's Best All-around Brands afresh this year. Being a abundant cast is at the affection of aggregate we do," said Angela Ahrendts, Burberry ceo. "It is such an honour to affection alongside the added abundant all-around brands in today's report."
Other notable names to affection in the account of 100 Best All-around Brands, cover jewellery brands Cartier and Tiffany & Co, and L'Oreal, which came out as top of the adorableness labels.
"Despite the accepted bread-and-butter landscape, all of the affluence brands in this year's address added their cast value," apprehend a arbitrary of the study. "As the acceptation of affluence shifts, this year's top affluence brands reflect a alteration all-around alertness - with success abased not alone aloft a portfolio of above articles and superb superior of service, but aswell a able adamant brand, a appalling agenda presence, and acceptability that is timeless, elevated, and refined."
The anniversary report, conducted by Interbrand, analyses the way in which brands drive business after-effects and bear on chump expectations alongside its banking performance, the role it plays in influencing customer best and the backbone it has to command a exceptional amount or defended earnings.
The Louis Vuitton spring/summer 2013 accumulating will appearance tomorrow during the final day of Paris Appearance Week.